Nowadays, various platforms of social media are used by wide range groups of publics from teenagers to elders, from males to females, from business to academia. It has become an important part of our daily life. People are likely to use digital devices to share their everyday life. Whatever ordinary people or famous people, they enjoy sharing their life, their feeling and their experience. And as audiences, we like to read them and watch them. It gradually forms a circle of interaction.
We could find some key words about social media from some resources: “web-based services”, interaction, share, information, photos, experiences, videos and locations. These key words indicate the dramatic changes in today compared with yesterday. Yesterday, the printed newspapers are the main forms to publics acquiring information and they were passively impacted by advertisements, while today, people can through various devices access information like smartphones, tablets, computers and other devices acquire information. So we can see that because of social media and various digital devices, our social life is more active and colorful. We can initiatively share things that we want to display. However, in the era of mass media, we can do nothing, but passively receive message.
I have a question, why people like to share their life on social media or online media. In my opinion, they know there are lots people will look these and reply these. And we enjoy this kind of online interaction. There are some data about popularity of social media. We all knows that today, social media has been “an international phenomenon”. There are abundant statistics can prove this assertion. For example, SNS (social networking sites) arrived at 82% of the global online population or 1.2 billion customers; one of every five online minutes be consumed in SNS. From these statistics we can see, social media has become a part of individuals’ daily life.
Facebook is the most popular platform or sharing website. So I want to show the importance of digital sharing by discussing Facebook. Facebook, a social networking site, is launched by 2004, which as the one of the oldest social media platforms not only is used continuously until now, but also still is the most famous platform in the world. According to Facebook’s assertion, at present there is initiative customers reach 800 million and half of them access Facebook each day. So, how the Facebook show digital sharing?
Firstly, Facebook allows users to create a personal profile, which may help users to build their own space. Then Facebook users can use this affordance to share essential and daily life message to inform publics who they are, what do they do and what things they recently like. Making audiences have a clear understanding and a sense of familiarity to this friend. Secondly, Facebook provides an interaction function, that is users can connect with other users. “Social network maintenance” is the essential affordance for Facebook, namely Facebook can “keep in touch with one’s social ties”. This is an ideal affordance for relationships management. When somebody share a interesting thing, other users or friends can comment it. These interaction leads to closer relationships between friends. If some friends misunderstand or have some negative attitudes for you, you could use Facebook to share your real thoughts so that reduce misunderstand or negative impacts. This kind of immediate, direct and independent communication and connection with other users is the unique advantage of Facebook. It may effectively control the diffusion of negative influence and keep the relationships with friends by eliminating misunderstanding. Thirdly, Facebook not only allows users to post and share their photos, but also allows they share they loved videos and links. Users can post some fancy and unique photos and videos about their daily life or experiences so that attract other users to interact with them and to re-share these interesting videos, photos and links resulting in increasing users to view them and share them. Therefore, this function can effectively promote popularity of users through photo or video-sharing. Finally, through Facebook, users have the ability to build groups based on a common and specific topic or interest. Users can take part in different groups around various topics or interests; for example the discount information group, event coverage group and recruitment group. These groups can enhance engagement and interaction among users, and facilitate users becoming more active on Facebook.